CRISIS

If you’re looking for help with Crisis Communication, you’ve come to the right place. Hopefully you’re planning ahead, and if so, that’s great.  But if not and you’ve got a crisis playing out on social media right now, stop reading and call Rebecca at 972-822-6840.

Why the rush? The #1 rule of crisis communication is don’t ignore it. Respond in a timely manner, even if only to reassure the public or acknowledge supporter’s concerns.

Crisis communication is hardest for those who care – and that describes every non-profit and small business owner. Your reputation is your most important asset, and it’s up to you to protect is.  But the truth is that when a crisis looms, it’s hard to not take it all personally. That’s why you need a plan ahead of time. You need to be ready and know what to do and when to do it.

News travels fast – bad news faster than good, and when it comes to a crisis in social media, your reputation can suffer leading to a loss in donors, customers, volunteers, and supporters – you could even end up on the nightly news, and not in a positive way.

You first instinct may be to simply delete any negative comments, but your instinct would be wrong. Deleting comments can ruin your credibility as well as your reputation.  Did you know that a crisis can be beneficial to your organization if handled properly?

Why risk your reputation? Call Rebecca now to discuss your needs or request a presentation for your staff or management.

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