If you’re looking for help with Crisis Communication, you’ve come to the right place. Hopefully you’re planning ahead, and if so, that’s great. But if not and you’ve got a crisis playing out on social media right now, stop reading and call Rebecca at 972-385-6167.
Why the rush? The #1 rule of crisis communication is don’t ignore it. Respond in a timely manner, even if only to reassure the public or acknowledge supporter’s concerns.
Crisis communication is hardest for those who care – and that describes every non-profit animal rescue, shelter, advocacy group, municipal organization and pet-related business out there. After all, if you didn’t care, you wouldn’t be in this business. So when a crisis looms, it’s hard to not take it all personally. That’s why you need a plan ahead of time. You need to be ready and know what to do and when to do it.
After all, your reputation is all most small to medium non-profits have, but when it comes to a crisis in social media, your reputation can suffer leading to a loss in donors, volunteers, and online supports – you could even end up on the news, and not in a positive story.
Did you know that deleting comments can ruin your reputation and your credibility? Or that a crisis can be beneficial to your organization if handled properly?
Why risk your reputation? Call Rebecca now to discuss your needs or request a presentation for your staff or management.