Crisis Communication

If you’re looking for help with Crisis Communication, you’ve come to the right place. Hopefully you’re planning ahead, and if so, that’s great.  But if not and you’ve got a crisis playing out on social media right now, stop reading and call Rebecca at 972-385-6167.

Why the rush? The #1 rule of crisis communication is don’t ignore it. Respond in a timely manner, even if only to reassure the public or acknowledge supporter’s concerns.

Crisis communication is hardest for those who care – and that describes every non-profit animal rescue, shelter, advocacy group, municipal organization and pet-related business out there. After all, if you didn’t care, you wouldn’t be in this business. So when a crisis looms, it’s hard to not take it all personally. That’s why you need a plan ahead of time. You need to be ready and know what to do and when to do it.

After all, your reputation is all most small to medium non-profits have, but when it comes to a crisis in social media, your reputation can suffer leading to a loss in donors, volunteers, and online supports – you could even end up on the news, and not in a positive story.

Did you know that deleting comments can ruin your reputation and your credibility? Or that a crisis can be beneficial to your organization if handled properly?

Why risk your reputation? Call Rebecca now to discuss your needs or request a presentation for your staff or management.


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