April’s New & Noteworthy

It’s April and there is a lot of exciting content ideas for animal welfare orgs. It’s Volunteer Appreciation Month, Prevention of Cruelty to Animals Month, Pet First Aid Month, plus we’ve got Dog Bite Prevention Week, ACO Appreciation Week, Pet ID Week, Be Kind to Animals Week, and more. Plus, I hear there is a really awesome conference at the end of the month you … Continue reading April’s New & Noteworthy

Your supporters can donate FREE right from your Facebook page

Are you using Facebook’s new donations feature? You should be. Your supporters are already following you on Facebook, so why not let them donate there as well? And the best part – there are no donation processing fees. None. It’s easy to sign up and approval usually happens quickly. Once approved, you can add a prominent DONATE button under your page’s cover photo, and even … Continue reading Your supporters can donate FREE right from your Facebook page

Social Media for Crisis Communication

You can choose to ignore social media in a crisis, but it will not ignore you. What your organization does will be on social media one way or another, good or bad, accurate or inaccurate.  Facebook posts and Tweets are shaped from a user’s personal perspective, often with little or no context. Traditional news outlets are measuring success by “hits” and views” rather than subscribers … Continue reading Social Media for Crisis Communication