Every organization should have clear, definable, written goals for social media.
A balanced social media strategy offers a myriad of opportunities. Social can help tell your story by promoting adoptable pets, celebrating adoption, publicizing events, driving traffic to your website, encouraging donations, empowering your supporters, and enhancing transparency. Social can help recruit staff and volunteers, increase awareness of your organization, provide resources and information, take customer service to the next level, and ease demand on staff and volunteers. Social can also build a foundation for future crisis and lay the ground work to establish your organization as the preeminent resource in the community.
When you’re ready to take your social media to the next level, email me and I can help.
Got an idea for another way social can help you do what you do better? Comment below.